Should you take the risk? Should you rent a booth at the antique store? Is it worth it when the rent is high and you're unsure of what will sell? I say:
Yes, You Should Rent a Booth at the Antique Store.
However, before you set up shop, ask yourself the following questions:
Do you have ample merchandise to sell?
Before you open a booth, you need stock. Make sure you have boxes of antiques, art, and crafts to sell before you get started.
Do you have enough merchandise to earn the rent cost, and more?
Some antique stores demand high rent for their space. You have to ensure you have enough merchandise to make back the cost of rent and expenses and then some before you set up shop.
Will your items sell?
Do market research and investigate. Examine the antique store in question. What kind of merchandise is featured? Visit on a busy day and look at what people are buying. Get a feel for the demographics. Talk with the antique store owners about what sells and what doesn't.
How will you brand yourself?
What is the theme of your shop? What is the niche you want to occupy? My style is animated and kitschy. I like color and humor; I like to make people laugh. Your aesthetic may be shabby chic or mid century modern. Whatever your style is, own it. Let it shine through in each item you add and clarify it with your staging.
Start-Up Costs Are Low, You've Got Nothing to Lose
Setting up a vintage reselling venture is low-cost. Buying the merchandise second-hand is cheap, and rent at antique shops can be relatively low. If you have the merchandise to sell, try it!
My antique shop booth is my playground to experiment. I try different ways of staging things; I add different items to see what works. I definitely think it's worth the investment.
Previous Antique Store Wisdom Posts:
[2/2/2011] Don't Underprice Your Items
For More Reselling Tips: Read A La Modern's Detailed Reselling Tips and check out Apron Thrift Girl for extensive reslling posts and an amazing reseller's resource section.