Antique Store Booth Update: The Tale of Three Booths, Now One
This year I've made the decision to go back to running just one antique store booth. I loved my other two spaces and the opportunity to reach out to different consumers in various venues with my brand. I liked the flexibility and the ability to switch merchandise from store to store. It was time to make the hard decision and say goodbye to two spaces, here's why:
Too Much Shopping: I'm not willing to continue to buy, buy, buy enough merchandise to supply three spaces with the necessary amount of vintage to keep sales up.
Not Enough Profit: I thought I'd take a chance on two booths in lower-traffic stores, but my one space at Southern Crossing brings in far more traffic and profit. It makes sense to stick to the one that really produces.
Online Sales Trump All: I sell more via my blog and craigslist than any other option, and the only investment that takes is time. I had a successful first couple of months on Etsy bringing in several high ticket sales. This year I'll be focusing on my Etsy shop, eBay, Craigslist, and other creative venues.
I Don't Regret it: I learned lessons from being in each shop. I'm always going to innovate and try new ways to sell and make connections with other creatives and playful vintage lovers.
It's not an easy decision to move out of two booths, I really want to keep them. I've met wonderful people and even received an exciting opportunity from one of them that I'll write about in the future! But the stores are too great of an investment of time and energy and it's not working out, it's time to move on. I'm excited to pour that energy into my profitable booth, revamping the looks, making a new sign, and making it the best it can be!
How are your sales going online and in your booths? What are the pitfalls you're facing? Sometimes we have to quite to succeed.