Wednesday, February 13, 2013
Adventures in Etsy Selling: Some Tips From Me, Some Tips From YOU!
I'm obsessed with improving my Etsy shop. I've been gathering merchandise for years and it's cathartic to finally get it in front of admiring eyes, and creatively fulfilling photographing the finds and curating them into a branded collection!
Please share what helps for you in the comments. Let's help each other be successful! These are my researched tips on improving sales on Etsy:
1) Marketing is Paramount: We should strive to create the best quality, but the evidence is there- you can market your way to the top with Etsy. Bad photos be damned!
2) Use the Community: Etsy teams and forums have resources for dating vintage and improving sales. Bounce questions off fellow sellers, promote. Be helpful and genuine in the community.
3) An Ample Start: Take photos of 10-50+ items before you even make an account so you start with a full shop.
4) About Those Photos: With bright natural light and a tripod anyone can take professional-looking photos. Strive to provide the best quality.
5) Naming Items: I'm learning that the first couple of words of your item description are the most important. I've changed the order of words in items to have them sell immediately.
6) Listing Times: It's best to list (or renew) items during peak hours. My research says that's around 9:30 AM and 9:30 PM, what do you feel the peak traffic hours for Etsy are?
7) Customer's Shoes: Look at your shop as a customer would. Think of what you like in a shop and expect in customer service, then provide it with your store.
8) Brick and Mortar: Think of your online shop like a brick and mortar store. (Ex: Your banner's the sign, the merchandise is on shelves for easy browsing.) This will help you create the ideal customer experience.
9) Think Outside of Etsy: Market your store on your blog and other websites. Put cards and banners out in your community. I've gotten plenty of online sales by locals who've found my cards or have seen my ads.
10) Quality Counts: I'm re-taking photos and re-writing descriptions because I won't be satisfied until I've created the best quality I'm capable of. Customers see the difference.
What are your tips for selling on Etsy? What helps you improve sales? If you're just an admirer/shopper, what do you look for in an Etsy shop?