Today's planned post had exotic creatures and vintage galore, but I can't get the damn photos out of my phone. I'd love to bust my Samsung Galaxy S III open with a boulder and rip out the data, but until I solve the glitch you won't see a primate have a showdown with a Chihuahua in a North Florida flea market. No hyperbole! Instead, let's reflect on January and have a chat about selling experiments and keep resolutions fresh in our minds.
Goal One: Brand the F*ck out of the Antique Mall Booths
Last year I wasn't ready when I upgraded my booth size in Southern Crossing Antique Mall and had to downsize...only to solidify my branding and schedule soon after! Freshly occupying two small spaces in the same mall I still feel cramped and await one big spot. My plan: strongly brand my shelves and stuff them full to increase sales/local connection. The store's in quick biking distance so I can easily scoop anything that sold online and freshen my space while I'm at it. I like how stuffing the booths showcases merch diversity, increases sales and reduces apartment clutter.
Goal Two: More Markets and Creative In-Person Sales
I had a blast participating in a vintage sale in front of Revolve- Vintage&Modern. I missed in-person interaction with customers and gauging reactions to what I've curated. I love the stories people tell me about my items, how artwork I have is the same one from a childhood bedroom or how a dog figurine is identical to a dearly-departed pet. (So nice to meet readers, too.) Sales were great! Now I'm anxious to join more vintage markets and create new in-person selling opportunities.
Goal Three: Cohesive Online Store
Monday Thrift Hauls are a favorite of readers but they're rushed posts that yield bad photos. My Etsy Shop photos lack the proper scale and cohesion and I desperately want to re-take some photos and set rules that keep photos consistent into the future. I want the Thrift Core shop to be as pro as possible and really paint a visual story.
Goal Four: Making Much Merchandise
I recieve many indie business and reselling questions and I'm excited to create a detailed indie business eBook that will help beginners (and otherwise) be successful. I want to make a matching line of planners and art/craft projects that go with the brand. Speaking of brand...
Goal Five: Streamlining and Changing the Thrift Core Brand
I named my blog Thrift Core because I'm frugal and crafty, not because I wanted to focus on thrifting. It was always intended to be a lifestyle blog about gardening, healthy cooking, whole living, and art-making/selling experiments, but I moved away from that when I was too busy to focus on writing content I loved instead of content that was successful. I'm "re-branding" Thrift Core as my original vision. I appreciate vintage items for their artistry (shape, texture, color) and sell it because staging the photos and stocking the shops satisfies creative urges. I'm an entrepreneur/creator over a vintage seller or thrifter. Always. Frugality, thrifting and vintage will always be a part of my life and site but NOT the main part.
Let's Collaborate: I'm looking to trade with artists, graphic designers, cartoonists, ceramics/pottery artists, shop owners, and print shops/print makers. Need help making rent? Need some Thrift Core in your store? E-mail me, let's plot and plan. I'd love to collaborate with creative boutique owners.
So them's the plans for 2014. A brief follow-up on January: started Antique Mall re-branding, completed the year's first art prints (more lines/better staging to come), refined my work space and documents (post soon), and sold lots of merch for great monthly sales.
How are your sales/resolutions/plans going thus far? What are you struggling with? Last month I struggled to satisfy everyone while moving in my new direction but now I know the answer is staying true to my heart/vision no matter what.